Jabborro Blog

Nigeria is losing internet subscribers at an outrageous rate, as seen in the NCCs monthly published data of Internet subscriptions. Too many businesses’ marketing managers across the country, this is horrible news. It is already shocking to see the consistent drop in internet subscribers since November 2020. One would have thought that the Internet has become an essential possession to the general Nigerian population, following food and shelter. That Nigerians are quitting the internet is an ominous sign to everyone, even worse for marketers. According to data from Statista, businesses in Nigeria advertise more on TV than anywhere else. Out-of-Home (or Outdoor) advertising follows and then the Internet comes in 3 rd place. Click here  to read their report. Image: See increasing Ad budgets from 2018 to 2020 across the top 4 channels But research by Nairametrics suggests that although TV takes more Ad budget than the internet and will continue to be so in the foreseeable fut...

These days, the value and effect of influencers in the Social Media space have become inestimable.  Influencer Marketing These are genius people who have figured out how to turn their special skill sets and hobbies into profitable personal brands are almost everywhere. Blogs, Youtube, Twitter, TikTok, Instagram e.t.c. You name it. These kings and queens of content creation and engagements, have basically made any Social Media platform you can think of their kingdom.  Due to their popularity, it's a no-brainer that brands are always on the lookout for influencers that can easily align the brand's goals with their audience and pull people into the brand’s circle of influence on the platform of a 'transactional relationship'. Interestingly, despite the large pool of influencer talents available, figuring out what’s going on culturally and then finding that perfect person to cascade your message is not as easy as it seems. Below are a few tips that can aid you in recording ...

Digital PR is all about using PR tactics to earn backlinks to support your SEO strategy. In other words, d igital PR is simply creating content that tells stories that are so good that journalists actually want to cover and link to them. Different tactics exist, and success comes from knowing which and when to use. However, few tactics can help you earn links at scale, but digital PR can help you earn relevant links. Also, there are a whole host of other benefits to your business such that If you're not using digital PR as part of your link building strategy, you're missing out on a huge opportunity to gain a competitive advantage. Below are a few digital PR tactics to use. They may not be suitable for every business, so you need to understand which is appropriate for the industry you are in. Creative Campaigns; C reative campaigns are an effective way to come up with something that journalists want to cover.  Think visualizations, predictive imagery, or creativ...

Even seasoned writers can slip up on grammatical tenets with ever-tightening deadlines, burdensome workloads, and looming burnout. Here are five to refresh your memory: 1. Parallel construction. These days you can’t swing a dead albatross without hitting this construction: He bought peanuts, Cracker Jack and went to the ballgame. The series is shown to be flawed by removing the first two elements: He bought peanuts, Cracker Jack and went to the ballgame.  He bought went to the ballgame.   Really? Better to recast it: He bought peanuts and Cracker Jack and went to the ballgame. In all likelihood, he opted to root, root, root for the home team, as well. 2. Nominative versus accusative case. Nominative pronouns (I, we, he, she, they) are subjects of verbs; accusative pronouns (me, us, him, her, them) are direct objects of verbs. The latter forms are also used as objects of prepositions. So instead of this: Him and her should contact we and they.  Go with: He a...

Search engines are constantly changing and improving on their algorithms. This means that what worked years decades ago is no longer relevant today. Google search page Google is always giving webmasters hints on how to optimize for SEO. Acting on that advice can instantly improve your rankings in the search engine results pages (SERPs). Here are 12 factors you must consider: 1. Core web vitals Google core web vitals are the latest user-centered ranking factors introduced by Google in 2020. They’re launched to help search robots assess page experience more accurately and improve search usability. These metrics go beyond loading speed and page responsiveness and dig deep into user experience trying to improve how fast a page loads and how soon can users interact with it. Although there are still lots of unanswered questions around Core Web Vitals, one thing is for sure: User-experience is the future of SEO. 2. High-quality content Content quality has always been a top priority to search ...

  When you tap into both brain science and information science, you discover amazing insights about attention spans, cognitive overload and interpersonal communication or lack thereof.  This mix of brain science, psychology and marketing is how you break through the noise.  Source; Tutorials Point There’s a shift from trying to be elegant to trying to be more responsive. Here are three distinct, burgeoning communication modes to help communicate effectively in today's noisy world. 1. In-person, kinetic information sharing.  As more people are vaccinated and begin to congregate, collaborative spaces and in-person meetings become as valued as ever before. This will surely provide a very powerful mix of people and ideas coming together.” 2. Active through technology.  This is where people of all backgrounds and experiences are showing up and not waiting for an invitation. Social platforms allow for real-time conversations and a larger “playground” focused on connec...

  PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. PR & Content Marketing Naturally, the two business functions can—and should—have a symbiotic relationship. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content. But if you want to get as much mileage out of your content as possible, you’ll also need to work your content assets into your media outreach. Here are four ways to make your content power PR wins: 1. Use blogs as proof of thought leadership. The definition of “thought leadership” has gotten muddled by overuse. Thought leadership is just expertise: insightful analysis, predictions and commentary informed by years of experience. Strong thought leadership is vital to a successful PR program. That’s because reporters are always on the hunt for expert sources. The easiest path? Maintain a blog. A thought...