Jabborro Blog

When properly utilized, a well-designed social media marketing campaign can be a powerful lead. Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. Social Media icons But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on investment from social media. Yes, social media marketing can be rife with pitfalls—but it’s also packed with potential. This became abundantly clear to me when I interviewed Florian Sussbauer, a social media systems guru and one of Germany’s top experts in building and scaling agencies. During our conversation, we talked about how social media can be used to significantly supercharge any company’s inbound marketing campaigns. You just have to utilize it to your own advantage. Content Is Every...

Offline marketing often seems like a risky proposition for e-commerce companies. Today, everything is tracked, measured, analyzed, and organized. Clicks are counted, and page views are neatly displayed on spreadsheets. Source; Indeed Magnus To put money behind a marketing channel where results are difficult to track seems strange, or even foolish. Yet I’d argue that offline marketing channels have plenty of potential in the digital age. While you can’t get immediate stats on the exact number of clicks and conversions, as you would with a Facebook ad, these efforts can be just as effective. You simply have to invest the proper amount of time and resources. You also want to be open to trying new channels because you don’t really know what’s going to work until you give it a shot. It's best to be agnostic when it comes to the digital/non-digital divide. If you take a consistent and patient approach when trying new offline channels, you’ll almost certainly end up finding ...