Jabborro Blog

As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. The landscape of marketing is constantly changing, and if you don’t keep up, you’ll miss out on ways to bring your business to new heights. Source; Unsplash Forward-thinking strategies will drive traffic to your website, grow your email list, generate sales and bring customers back again and again. Imagine if marketers used the same approaches they used decades ago. They wouldn’t be able to appeal to their target audiences, and their businesses surely wouldn’t thrive off of old procedures. Keeping up with the trends is important if you’re going to advance your business and market to consumers the way they want. Here are three digital marketing trends businesses need to pay attention to in 2020. Improved Customer Security Customer security has always been important, but as technology advances, it’s becoming more of a determining factor for customer purchases. If consumers fe...

Following the inability of our initial nominee to host the 2020 edition of the African Public Relations Association’s ( APRA ) Annual Conference, the Executive Council is pleased to announce Dar es Salaam,Tanzania as the new location. The earlier announced dates of May 11-15, 2020, however remain sacrosanct.  The choice of Dar es Salaam was made after careful consideration following the Public Relations Society of Tanzania’s (PRST) request to host, and preliminary conditions for this were agreed upon. This includes the approval of the Government of Tanzania. Hire a PR manager at an affordable monthly rate. APRA is particularly excited at the prospect of returning to East Africa following the very successful hosting of this year's edition earlier on in Kigali, Rwanda.  The fact that Tanzania has never hosted the conference; the remarkable strides made in recent years by PRST and the positively changing narrative of Tanzania, all serve as an irresistible pul...