When you tap into both brain science and information science, you discover amazing insights about attention spans, cognitive overload and interpersonal communication or lack thereof. This mix of brain science, psychology and marketing is how you break through the noise.
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| Source; Tutorials Point |
There’s a shift from trying to be elegant to trying to be more responsive. Here are three distinct, burgeoning communication modes to help communicate effectively in today's noisy world.
1. In-person, kinetic information sharing. As more people are vaccinated and begin to congregate, collaborative spaces and in-person meetings become as valued as ever before. This will surely provide a very powerful mix of people and ideas coming together.”
2. Active through technology. This is where people of all backgrounds and experiences are showing up and not waiting for an invitation. Social platforms allow for real-time conversations and a larger “playground” focused on connecting through auditory and visual channels.
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3. A demand for on-demand content. We are now living in a world where content is accessed at any time. People want to consume and create content, and they want it now or maybe later, but it’s up to them. Communicators should provide more options.
Originally published in Ragan's PR daily as; ‘Messy is the new credibility’: How to communicate in a noisy world.
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