Jabborro Blog

I asked Chat GPT what it thought was wrong with communications under the Muhammadu Buhari administration in relations with its various partners and stakeholders. As is typical of responsible AI, the thorough training of the model influenced the modest tone of its return. But it still highlighted issues that indict that administration. Since the knowledge cutoff of the AI model was September 2021, I had to correct the tenses of the article.  Well, here is what came out.  Enjoy the AI perspective: Title: Wrong Communications Practices in the Government of Muhammadu Buhari Introduction: Wrong communication practices in government can undermine trust and hinder effective governance. Here's how these practices relate to the government of Muhammadu Buhari in Nigeria. Lack of Transparency: The Nigerian government under President Buhari faced criticism for a lack of transparency. This includes concerns about handling information on security, corruption, and government expenditures. En...

Issues from the Nigerian elections rage on, months since the Electoral body, INEC announced winners. The election petition and issues tribunal, headed by members of the nation's judiciary has also given their verdict, followed by the Supreme Court. Now, let us find out what the International society thinks about the contentious Presidential part of the elections. Starting with the European Union! Through their Election Observation Mission, they released a report that read out their position. Abuse of incumbency by various political officeholders distorted the playing field and widespread vote buying detracted from the appropriate conduct of the elections. Incidents of organized violence shortly before and on election days in several states created an environment deterring voter participation." The BBC Zeroed in on Rivers State: "While the official result in this state gave a clear majority to Bola Tinubu of the ruling All Progressives Congress (APC), our tally suggested t...

Until Jack Dorsey stole this word for his new company Twitter in 2006, 'Tweet' was the language of birds, exclusively. And that is what the Miriam-Webster Dictionary understood the word to mean:  ...a chirping note. Oxford Dictionary defines it thus:  ...when birds tweet, they make a series of short, high sounds.   Perhaps lexicographers from the Oxford English Dictionary have been harassed by internet culture together with its rapidly spreading slang and lingo. For how else would you explain that they suspended their thorough process of adding new words to the age-old dictionary, just to add a new meaning to the word "tweet" in 2013? Their chief editor at the time John Simpson did explain, or confess, that  "“Tweet” was added in spite of its newness."  They hastened the word into the dictionary, bypassing a long-standing tradition of allowing new words to go around the world for a minimum of 10 years, to confirm if it is here to last before editing the Dict...

Today, we read the story of a Website design company that pulled out $6.8M to buy a tech company and we were blown away with a huge 'WOW'! WordSphere, a website development firm out in California forked out the mad sum of nearly 7M to buy DrupalWare, a tech company known for its software solutions. According to  Stewart Johanson, from WordSphere's  Public Relations department, t he package paid for includes the DrupalWare website, a portfolio of 164 active clients, 6 super specialists, an excellent reputation of delivering top-quality services to clients, along with the entire DrupalWare brand. The 6 specialists acquired immediately transfer into WordSphere's senior DevOps team. Note that DrupalWare's clients include such billion-dollar brands as Pfizer, Tesla Motors, the City of New York and other Fortune 500 companies. Users of its services include names like - wait for it - Nokia, ebay, MacDonald's, The Australian Government, and Havard University, with other...

In a previous article, we listed tips to help you use Google search accurately. Please click here to view the article. Below is a continuation of that article on how to use Google search accurately.   FINDING SPECIFIC FILE FORMATS A lot of files have been uploaded online in order to aid in-depth research work. You can find files like PDF on particular topics through Google. How to do this; type the word you are researching on and add filetype:pdf. This will bring out various pdfs on that topic. For example Food & Nutrition filetype:pdf. This does not only apply to PDFs, but other file types too like DOC, MP3, MP4 etc.       TO FIND SOCIAL MEDIA HANDLES When trying to find a particular organization, product, or individual’s page handle on social media through Google, type the name and add the ‘@’ symbol. For example; Jabborro@twitter will bring out this organization’s twitter page, same goes for Coca-cola@instagram and many more. It is simple and q...

Many users don’t realize how deep Google search really is. There are information you will never find if you keep using Google search the casual, usual, random manner. Below are some tips to help you use this tool called Google search accurately. USE QUOTES When you want to search for a particular thing, use quotes. In other words, use quotation marks. This will make the search results specific to what you want to find. It will bring out articles that have the whole search sentence included in it. This is mainly because there are a lot of articles online that could have the words you are looking for, but they won’t be related to what you want to find. That makes finding the information you are looking for take longer than needed. Using quotes will shorten that amount of time. Example; Instead of searching for how to browse on Google , rather type in “How to browse on Google”. This will bring you results with that exact sentence in it. USE COLON Make use of colon and direct websites to f...

 If you need to buy followers to grow your page, your content strategy is a flop.      You might as well see the Ad spend as punishment from Social Media companies; punishment for poor content or content failure.  For if your content is great, your accounts will grow naturally. There is a caveat however. Paying for more followers will cost money but fetch quicker results than growing organically. Howbeit, growing without buying followers will leave you with ever-lasting results. READ: How Brands Can Reach A Wider Audience on TikTok Also, it is possible to grow organically but sharply. You would need to field content that is sensational enough, hot enough, mad enough - and at the right time, distributed to the right discussion forums, however. This would have to be controversy, by the way. There is really nothing else on earth that can make everyone rush to a scene of an event if it weren't either controversy or a looting spree. So, decide what content you can pu...

 Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers. With more than 1 billion users, TikTok—along with its unique algorithm and discoverability opportunities—helps brands engage and connect with new demographics and audiences. TikTok TikTok is still fairly new, yet it has already become a necessary avenue to reach audiences. Thus, marketers around the globe face questions: How do I know what’s working on this platform? What is the secret sauce to making a TikTok video go viral? Get creative. Coming up with new trends or unique ways to showcase your products or services is proven to resonate with followers.  Adopt an entertainment-first approach. The direction of entertainment-based marketing allows brands to take a human approach when connecting with their key demographics, creating content that not only moves audiences emotionally, but that also converts. Define yo...

 A social media style guide is connected to your brand voice. You want your brand essence to be showcased on social media and other marketing platforms for better brand recognition. Social Media Guide A social media style guide can offer your team concise information about publishing posts, so there’s less room for error. It will also make it easier for you to train new employees. That, in turn, will save both parties time. The less time you waste, the faster you’ll reach your social media goals. In creating your guide, you need to understand what to include in it in the first place. Here’s a list of important elements: 1. Consumer persona: Creating the consumer persona of your target audience is an important exercise for any business. The consumer persona is an exclusive collection of data about your target audience. Including a detailed consumer persona in your social media style guide will allow your team to understand the audience they’re targeting. That will help them customi...

Nigeria is losing internet subscribers at an outrageous rate, as seen in the NCCs monthly published data of Internet subscriptions. Too many businesses’ marketing managers across the country, this is horrible news. It is already shocking to see the consistent drop in internet subscribers since November 2020. One would have thought that the Internet has become an essential possession to the general Nigerian population, following food and shelter. That Nigerians are quitting the internet is an ominous sign to everyone, even worse for marketers. According to data from Statista, businesses in Nigeria advertise more on TV than anywhere else. Out-of-Home (or Outdoor) advertising follows and then the Internet comes in 3 rd place. Click here  to read their report. Image: See increasing Ad budgets from 2018 to 2020 across the top 4 channels But research by Nairametrics suggests that although TV takes more Ad budget than the internet and will continue to be so in the foreseeable fut...

These days, the value and effect of influencers in the Social Media space have become inestimable.  Influencer Marketing These are genius people who have figured out how to turn their special skill sets and hobbies into profitable personal brands are almost everywhere. Blogs, Youtube, Twitter, TikTok, Instagram e.t.c. You name it. These kings and queens of content creation and engagements, have basically made any Social Media platform you can think of their kingdom.  Due to their popularity, it's a no-brainer that brands are always on the lookout for influencers that can easily align the brand's goals with their audience and pull people into the brand’s circle of influence on the platform of a 'transactional relationship'. Interestingly, despite the large pool of influencer talents available, figuring out what’s going on culturally and then finding that perfect person to cascade your message is not as easy as it seems. Below are a few tips that can aid you in recording ...

Digital PR is all about using PR tactics to earn backlinks to support your SEO strategy. In other words, d igital PR is simply creating content that tells stories that are so good that journalists actually want to cover and link to them. Different tactics exist, and success comes from knowing which and when to use. However, few tactics can help you earn links at scale, but digital PR can help you earn relevant links. Also, there are a whole host of other benefits to your business such that If you're not using digital PR as part of your link building strategy, you're missing out on a huge opportunity to gain a competitive advantage. Below are a few digital PR tactics to use. They may not be suitable for every business, so you need to understand which is appropriate for the industry you are in. Creative Campaigns; C reative campaigns are an effective way to come up with something that journalists want to cover.  Think visualizations, predictive imagery, or creativ...

Even seasoned writers can slip up on grammatical tenets with ever-tightening deadlines, burdensome workloads, and looming burnout. Here are five to refresh your memory: 1. Parallel construction. These days you can’t swing a dead albatross without hitting this construction: He bought peanuts, Cracker Jack and went to the ballgame. The series is shown to be flawed by removing the first two elements: He bought peanuts, Cracker Jack and went to the ballgame.  He bought went to the ballgame.   Really? Better to recast it: He bought peanuts and Cracker Jack and went to the ballgame. In all likelihood, he opted to root, root, root for the home team, as well. 2. Nominative versus accusative case. Nominative pronouns (I, we, he, she, they) are subjects of verbs; accusative pronouns (me, us, him, her, them) are direct objects of verbs. The latter forms are also used as objects of prepositions. So instead of this: Him and her should contact we and they.  Go with: He a...

Search engines are constantly changing and improving on their algorithms. This means that what worked years decades ago is no longer relevant today. Google search page Google is always giving webmasters hints on how to optimize for SEO. Acting on that advice can instantly improve your rankings in the search engine results pages (SERPs). Here are 12 factors you must consider: 1. Core web vitals Google core web vitals are the latest user-centered ranking factors introduced by Google in 2020. They’re launched to help search robots assess page experience more accurately and improve search usability. These metrics go beyond loading speed and page responsiveness and dig deep into user experience trying to improve how fast a page loads and how soon can users interact with it. Although there are still lots of unanswered questions around Core Web Vitals, one thing is for sure: User-experience is the future of SEO. 2. High-quality content Content quality has always been a top priority to search ...