Skip to main content

Man City Sack PR Firm Behind Much-Mocked Social Media Influencers Advert

​Manchester City have terminated their relationship with media firm PHD Media Manchester after they were humiliated by an advert looking for help to boost the atmosphere at Champions League games.

 
manchester city champions league
Manchester city left back, Benjamin Mendy 

Working on behalf of City, the group posted on the app Tribe, which is used by brands to reach out to those with large social media followings, to look for help to raise awareness for the club's European games.

In the post, the group claimed ​City feared they would not attract many fans after being drawn against three 'relatively unknown' sides - Atalanta, Dinamo Zagreb and Shakhtar Donetsk - and it was ridiculed for its search for help to 'get across the great atmosphere' of ​Champions League games.
The Daily Mail report, City had no prior knowledge of this post and they were left furious to see the group post something without their permission, particularly as it led to widespread criticism from many on social media. As a result, City opted to terminate the partnership.
It is said that, while City were concerned with the content of the advert, they were also disappointed that PHD Media Manchester failed to take responsibility for the backlash. Jon Kershaw, managing director of the group, explained that they were investigating what had gone wrong with this post. 
"The brief we issued to Tribe fell short of the high standards that PHD Manchester is committed to delivering for its clients and we regret any negative impact on Manchester City FC," Kershaw revealed. "We are reviewing our internal processes as a result of this matter."
manchester city champions league
Manchester city logo

Specifically looking for men between the ages of 18 and 55, the advert wanted influencers to produce "fan-centric [content] which has an element of FOMO [fear of missing out] at its core'" and "showcases the electrifying atmosphere that only Champions League live football matches can deliver".
City attracted a crowd of over 49,000 for Tuesday's 5-1 victory over Atalanta, which is around 4,000 less than the Etihad Stadium's maximum capacity.
Labels:

Comments

Post a Comment

Popular posts from this blog

Website Designer Buys Tech Company For $6.8M

Today, we read the story of a Website design company that pulled out $6.8M to buy a tech company and we were blown away with a huge 'WOW'! WordSphere, a website development firm out in California forked out the mad sum of nearly 7M to buy DrupalWare, a tech company known for its software solutions. According to  Stewart Johanson, from WordSphere's  Public Relations department, t he package paid for includes the DrupalWare website, a portfolio of 164 active clients, 6 super specialists, an excellent reputation of delivering top-quality services to clients, along with the entire DrupalWare brand. The 6 specialists acquired immediately transfer into WordSphere's senior DevOps team. Note that DrupalWare's clients include such billion-dollar brands as Pfizer, Tesla Motors, the City of New York and other Fortune 500 companies. Users of its services include names like - wait for it - Nokia, ebay, MacDonald's, The Australian Government, and Havard University, with other...
Post a Comment
Read more

Communications Under the Buhari Administration; A Perspective of Chat GPT AI Model

I asked Chat GPT what it thought was wrong with communications under the Muhammadu Buhari administration in relations with its various partners and stakeholders. As is typical of responsible AI, the thorough training of the model influenced the modest tone of its return. But it still highlighted issues that indict that administration. Since the knowledge cutoff of the AI model was September 2021, I had to correct the tenses of the article.  Well, here is what came out.  Enjoy the AI perspective: Title: Wrong Communications Practices in the Government of Muhammadu Buhari Introduction: Wrong communication practices in government can undermine trust and hinder effective governance. Here's how these practices relate to the government of Muhammadu Buhari in Nigeria. Lack of Transparency: The Nigerian government under President Buhari faced criticism for a lack of transparency. This includes concerns about handling information on security, corruption, and government expenditures. En...
Post a Comment
Read more

What did international media & monitors say about the 2023 Nigerian presidential elections?

Issues from the Nigerian elections rage on, months since the Electoral body, INEC announced winners. The election petition and issues tribunal, headed by members of the nation's judiciary has also given their verdict, followed by the Supreme Court. Now, let us find out what the International society thinks about the contentious Presidential part of the elections. Starting with the European Union! Through their Election Observation Mission, they released a report that read out their position. Abuse of incumbency by various political officeholders distorted the playing field and widespread vote buying detracted from the appropriate conduct of the elections. Incidents of organized violence shortly before and on election days in several states created an environment deterring voter participation." The BBC Zeroed in on Rivers State: "While the official result in this state gave a clear majority to Bola Tinubu of the ruling All Progressives Congress (APC), our tally suggested t...
Post a Comment
Read more