Skip to main content

10 DOs and Don'ts for Brands on Twitter; Part two

Twitter DOs and Don'ts
Source: Cnbc

4. Don't Auto-Tweet
While you are away from work, you can setup automated tweets to give you top of the mind awareness, but this takes a lot more skill than just knowing how to use a bot. tweeps (as twitter users call themselves) can tell the difference between a bot tweeting and you tweeting. When they want information, they can forgive you for allowing a bot inform them, but if the information achieves its aim, then a human should be on hand to engage them. Let’s not even talk about DM using a bot; that’s spam and, it could work for you, but if it doesn’t work for you, it does even more harm.
5. Don't Take Too Long To Reply
The best twitter accounts are known for replying within few minutes. If it takes you a whole day or more to reply, you could be losing business. Set your notifications on a mobile phone if you are handling a twitter account for the firm, and get messages on the go. And if you missed a message, apologize for taking too long to reply. This is a lesson for the likes of Flutterwave to learn. They are dealing with people’s moneys on an intangible media platform, yet they take long to even reply emails if the observation of some users are correct. 
6. Don't Overtweet
To gain a follower on Twitter can be costly in terms of time and skill. Do not lose your followers to posting too often, unless you are offering a sensational product like comedy, adult products, startling educational content and so on. If your account is merely for broadcast (no reply), which we don’t see why you should practice such communications model, you must be extra-careful not to flood your followers’ timelines with too much info. If they get bored and miss out on the more important information, it is because they got tired of viewing your copious posts. 


7. Do Shout-Out to Users Who Mention You
Say thanks, offer tips, throw giveaways to fans that show your brand some love. When you hit a certain number of followers, say thank you. When you get mentioned, like, reply, value people. Do your best to follow back, especially credible and, yes, verified accounts that follow you. Surely, you won’t follow back everyone, but if someone asks for a follow-back, it could be smart to oblige them. You can imagine the surprise when a known brand follows a private user.

Labels:

Comments

Post a Comment

Popular posts from this blog

Website Designer Buys Tech Company For $6.8M

Today, we read the story of a Website design company that pulled out $6.8M to buy a tech company and we were blown away with a huge 'WOW'! WordSphere, a website development firm out in California forked out the mad sum of nearly 7M to buy DrupalWare, a tech company known for its software solutions. According to  Stewart Johanson, from WordSphere's  Public Relations department, t he package paid for includes the DrupalWare website, a portfolio of 164 active clients, 6 super specialists, an excellent reputation of delivering top-quality services to clients, along with the entire DrupalWare brand. The 6 specialists acquired immediately transfer into WordSphere's senior DevOps team. Note that DrupalWare's clients include such billion-dollar brands as Pfizer, Tesla Motors, the City of New York and other Fortune 500 companies. Users of its services include names like - wait for it - Nokia, ebay, MacDonald's, The Australian Government, and Havard University, with other...
Post a Comment
Read more

Communications Under the Buhari Administration; A Perspective of Chat GPT AI Model

I asked Chat GPT what it thought was wrong with communications under the Muhammadu Buhari administration in relations with its various partners and stakeholders. As is typical of responsible AI, the thorough training of the model influenced the modest tone of its return. But it still highlighted issues that indict that administration. Since the knowledge cutoff of the AI model was September 2021, I had to correct the tenses of the article.  Well, here is what came out.  Enjoy the AI perspective: Title: Wrong Communications Practices in the Government of Muhammadu Buhari Introduction: Wrong communication practices in government can undermine trust and hinder effective governance. Here's how these practices relate to the government of Muhammadu Buhari in Nigeria. Lack of Transparency: The Nigerian government under President Buhari faced criticism for a lack of transparency. This includes concerns about handling information on security, corruption, and government expenditures. En...
Post a Comment
Read more

What did international media & monitors say about the 2023 Nigerian presidential elections?

Issues from the Nigerian elections rage on, months since the Electoral body, INEC announced winners. The election petition and issues tribunal, headed by members of the nation's judiciary has also given their verdict, followed by the Supreme Court. Now, let us find out what the International society thinks about the contentious Presidential part of the elections. Starting with the European Union! Through their Election Observation Mission, they released a report that read out their position. Abuse of incumbency by various political officeholders distorted the playing field and widespread vote buying detracted from the appropriate conduct of the elections. Incidents of organized violence shortly before and on election days in several states created an environment deterring voter participation." The BBC Zeroed in on Rivers State: "While the official result in this state gave a clear majority to Bola Tinubu of the ruling All Progressives Congress (APC), our tally suggested t...
Post a Comment
Read more