The African
Continental Free Trade Agreement (AfCFTA) between member states aims at
creating a single continental market for goods and services as well as customs
union with the free movement of capital and persons.
Key Theme for Tanzania 2020: ‘One
Africa! March To Economic Integration & The Role of Public Relations’
Signed in Kigali,
Rwanda March 2018 and entered into force on the 30th of May, 2019, AfCFTA
becomes the largest free trade agreement in terms of participating countries
since the establishment of World Trade Organisation (WTO). 54 out of the 55
African States have signed this agreement to promote economic diversification,
structural transformation, technology development and job creation.
If successfully
implemented, the AfCFTA has the potential to redress some of the key challenges
the continent is facing.
With a projection of
generating a combined consumer and business spending of 6.7 trillion dollars by
2030, public relations must secure its role in AfCTA. But first we must
understand its workings.
APRA Tanzania 2020
will discuss the potentials, benefits and opportunities to the continent and
specifically deliberate on the very vital role Public Relations can and should
play as AfCFTA begins operations in July 2020.
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Workshop Theme - Trust & Public
Relations
Alongside the key
theme, APRA Tanzania 2020 will also focus on the increasing trust deficit with
key stakeholders such as governments, the media, business and
institutions.
An array of eminent
speakers through plenary sessions and workshop style engagement, will share
knowledge on how to bridge this critical gap.
The sessions in
addition will feature relevant case studies, designed to equip today's
practitioner with tools and knowledge that conversely gains the much needed
trust of critical stakeholders.
This will in turn
improve practice acceptance, leading to a much better appreciation of public
relations and its value on the continent.
All in all, APRA
Tanzania 2020 promises to be another remarkable gathering of public relations
practitioners and experts who will join hands together in re-writing the story
of Africa and its vast potential.
Who to attend:
-Public Relations
Practitioners
-Communication
Executives
-Media
Practitioners
-Brand Management
Practitioners
-Advertising
Executives
-Government Officials
& Representatives
-Communication officials
of the African Union & relevant regional economic blocs
-Communication
officials of the relevant multilateral agencies in Africa
-Marketing
Communication experts and other professionals across Africa and beyond who seek
a better understanding of public relations on the continent and its engagement
value.
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