Click here! to read part one and Here! to read part two, of 10 DOs and Don'ts for Brands on Twitter.
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8. Do Monitor Keywords and Competitors
In twitter, it is not only hashtags that trend. Keywords also indicate a timely topical issue. You can latch on to any of these and contribute sound, helpful and maybe funny input. It shows your brand cares about what tweeps care about. Don’t stop there; monitor your competition as well. This is what the European soccer football brands do better than other users. They monitor each other closely and even engage each other in such a way as to generate some energy amongst their respective fans and followers. This way, they are contributing to sales of club merchandise, in the grand scheme of things. If someone expresses issues with a competitor or drops a general question about your competitor, that’s your opportunity to learn what to do better in your own business. There would be nothing wrong if you seize the moment to respectfully promote a solution from your firm to that complainant’s issue.
9. Do Maintain an Informative Profile
From your profile image to the text in your bio, be consistent in using your exact brand elements – your logo, brand signatures, other brand images and all. Clearly state what you use that twitter account for along with everything you want to be known for. Add a link to your website or landing page of any ongoing marketing campaign.
10. Avoid Cyber Fights
During the #BankWars incident of 2018 happened started by Sterling Bank handlers, they were very covert about their blows. They did not come outright to fight dirty. Even Donald Trump, Pierce Morgan, and other highly placed individuals known for explosive language and overly-passionate behavior; they are careful not to be caught fighting dirty. These are individuals, meanwhile. Brands are expected to be much more professional, dispassionate and collected. These make for responsible corporate behavior and the fact that Twitter is popular with rascally behavior should only serve as an opportunity to highlight your brand.
Imagine a big bank that refused to join the bank wars of 2018 in Nigeria, maybe choosing to post a light-hearted meme rather than fight back at Sterling Bank - that would make the brand appear unfazed, mature and certainly reliable.
By Victoria ‘Slessor’ Akpan, an Intern at Jabborro PR.
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