"THERE'S WORMS IN MY 5-ALIVE!", COCA COLA NIGERIA IN BIG PR CRISIS

On May 1st, Jolayemi Babajide posted the following on Social Media.

"Earlier today, I went with my brother Ahmed Yusuf to buy some stuffs for our breakfast, we decided to buy 5 Alive on our way home.At first, he poured it inside mugs, we tasted it and noticed that the taste was bad, we went further by pouring it inside a wide plate and this was what we found.I don't know any Consumers' agency to report this to but I've posted it on Twitter and it's trending already, people should beware of these packaged drinks."

5 Alive is a product of Minute Maid, a brand of the Coca Cola company. In Nigeria, it was launched in 2003 and is produced by Nigerian Bottling Company (NBC).

A situation like this one can embarrass the Coca Cola and NBC, smear their brand, discourage investors, attract scrutinizing attention of relevant quality control Government agencies, drive away loyal costumers, and crash their stocks. This is a real PR crises on their hands.

Will NBC blame it on some sabotage? Will they point fingers at fake 5-Alive manufacturers? Will they claim the images are photoshopped? Will they invite Mr Jolayemi over with the pack? Will they engage independent investigators? It will be interesting to see how NBC and Coca Cola Nigeria handle this.

Uduak Umo is a Chartered PR Consultant and Public Interest Researcher.
Find me on Twitter on @umo2013

Comments

Website Designer Buys Tech Company For $6.8M

Today, we read the story of a Website design company that pulled out $6.8M to buy a tech company and we were blown away with a huge 'WOW'! WordSphere, a website development firm out in California forked out the mad sum of nearly 7M to buy DrupalWare, a tech company known for its software solutions. According to Stewart Johanson, from WordSphere's Public Relations department, t he package paid for includes the DrupalWare website, a portfolio of 164 active clients, 6 super specialists, an excellent reputation of delivering top-quality services to clients, along with the entire DrupalWare brand. The 6 specialists acquired immediately transfer into WordSphere's senior DevOps team. Note that DrupalWare's clients include such billion-dollar brands as Pfizer, Tesla Motors, the City of New York and other Fortune 500 companies. Users of its services include names like - wait for it - Nokia, ebay, MacDonald's, The Australian Government, and Havard University, with other...

What Every Brand Should Include In Their Social Media Guide

A social media style guide is connected to your brand voice. You want your brand essence to be showcased on social media and other marketing platforms for better brand recognition. Social Media Guide A social media style guide can offer your team concise information about publishing posts, so there’s less room for error. It will also make it easier for you to train new employees. That, in turn, will save both parties time. The less time you waste, the faster you’ll reach your social media goals. In creating your guide, you need to understand what to include in it in the first place. Here’s a list of important elements: 1. Consumer persona: Creating the consumer persona of your target audience is an important exercise for any business. The consumer persona is an exclusive collection of data about your target audience. Including a detailed consumer persona in your social media style guide will allow your team to understand the audience they’re targeting. That will help them customi...

Chile 2015: What Happens To The World When Eagles Flock

Uduak Umo Eagles don’t flock. But not Emmanuel Amuneke’s boys at the FIFA Under 17 World Cup holding at Chile. These ones field one of the youngest squads; play with a deadly combination of energy, appetite and intellect. With the sharpest attack edge in the tournament, the most painstaking midfield, an amazingly brave and athletic goalie, a shaky defence unit notwithstanding, this Nigerian Golden Eaglets prove the danger when Eagles flock. Announcing Prospect Soccer is like a religion in Nigeria. And it wouldn’t be out of place to say that the English Premier league only began to gain significant followership in Nigeria when Nigerians ran out of patience for the national teams and local clubs following decay in the administration of the game in the country. In the last decade and more, Nigerians have been deprived the joy of watching their national teams dominate the world. Hence, publicity for Chile 2015 in Nigeria was met with sad indifference. The people no longer i...

Jabborro Blog

Search This Blog